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In an interview with Time (via Australia"s ABC News), Hefner spoke of the first issue in relation to lớn the state of America"s sexual politics at the time. "When I first published Playboy magazine & certainly when I grew up & when I was in college, having a baby out of wedlock was a scandal. A scandal that drove some people to lớn suicide. Abortion was illegal, oral sex was a major felony. Even oral sex inside of a marriage was illegal, and very few people know that. Playboy played a major part in changing all those laws," Hefner said. Who would"ve guessed one of Hefner"s proudest achievements would have sầu been the de-stigmatization of married oral sex? Oh right, everyone.
Luckily for Hefner, his longtime art director, Art Paul was with hyên from the very beginning. "Hef was very insistent that the magazine be called Stag Party — I told hyên ổn it was madness," Paul told IIT Magazine. A hunting magazine named Stag didn"t lượt thích the idea, either. After brainstorming new "titles & animals that would represent a frisky slice of life," another founding associate, Eldon Sellers, pitched the title, Playboy. The iconic bunny hình ảnh that would eventually come khổng lồ represent a merchandising juggernaut also came at this time.
Hefner described his own admittedly quirkier reasons for the mascot choice in a 1976 interview excerpted by the book, Sex in Language. "The rabbit, the bunny, in America has a sexual meaning; và I chose it because it"s a fresh animal, shy, vivacious, jumping — sexy. First it smells you then it escapes, then it comes baông xã, and you feel like caressing it, playing with it. A girl resembles a bunny. Joyful, joking. ... The Playboy girl has no lace, no underwear, she is naked, well-washed with soap và water, and she is happy," Hefner said. Yep, that"s extremely weird. All of it. Moving on.
The inherent grossness of the teenager"s mother notwithstanding, Hefner did allegedly adjust the magazine"s age policy to "never again publish a photograph of an unclothed woman under 18." After that, he often picked girls who only looked like they were minors, The New Yorker reported. Whew.
Having also undergone a shift in management — Hefner"s son Cooper stepped inlớn the role of chief creative officer — the br& shifted baông xã to lớn its roots with a February 2017 tweet from Cooper that stated, "I"ll be the first lớn admit that the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake. Nudity was never the problem because nudity isn"t a problem. Today we"re taking our identity back và reclaiming who we are."
That all sounds great, except the not-nude move was actually working. According lớn sales figures reported by the Alliance for Audited Media (via New York Post), single-copy sales increased "to 47,203 a month." A Playboy spokesman even reported an uptichồng of 100,000 new subscribers as of September năm 2016. So why change back?
Speaking with LA Weekly in July năm nhâm thìn, Cooper said, "People who are young don"t view nudity as a problem. I mean, Vogue today has nudity. The problem was how Playboy presented the nudity." Got it, so Playboy is now chasing the elusive "youth audience" with their naked pictorials. Could that mean a tastefully unclad Pokémon hunt could be in the works?
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Through the Hugh Hefner Foundation, Hefner"s daughter, Christie, who served as a longtime head of Playboy Enterprises, mix up the brand"s own way lớn recognize không lấy phí speech pioneers by establishing their own First Amendment awards. According lớn Business Insider, since 1979, the foundation has awarded multiple recipients per year "whose actions tư vấn and often fight lớn preserve sầu the values of the First Amendment."
In fact, Ray Bradbury"s classic, Fahrenheit 451 — remember that from your 7th grade summer reading list? — was reportedly never exposed to a mass audience until Hefner "paid $400 for the rights to serialize it the following year." He did the same thing with a little novel called On Her Majesty"s Secret Service, you know, just one of Ian Fleming"s James Bond novels that was later adapted inlớn a blockbuster film.
For these — & many more — contributions to lớn the literary world, Hefner was also given the Award of Honor from Pen Center USA. Jamie Wolf, vice president of the organization, told the Đài truyền hình BBC, "
Quartz backed the New York Times" findings with even more eye-opening figures that point to lớn just how reliant on the Chinese market the entire Playboy enterprise truly is. From 2009 to lớn 2013, the company"s annual licensing revenues shot up a whopping $28 million và represented approximately half of the company"s overall revenues at the time. That means that if Chinese consumers decide khổng lồ be nonplussed with the reintroduction of naughty bits in the mag, they could collapse the whole company with their purchasing power. Um, has anyone told Cooper?
Speaking with Architecture Magazine, Colomimãng cầu said that from the very beginning, & because of the magazine"s Chicago roots, it represented "avant-garde architects" like Frank Lloyd Wright, Mies Van Der Rohe, and "the whole generation of the 1950s: Nelson, Eames, Saarinen, all of them." Colomina even went as far as saying, "Playboy did more for modern architecture and kiến thiết than any architectural journal or even the Museum of Modern Art."
But don"t misunderstvà, Hefner"s motivations always led baông xã khổng lồ his primary focus. "They really felt that this was an important tool — actually crucial — for seduction," Colomimãng cầu said, adding, "The modern apartment is a necessity for the bachelor, who has lớn surround himself with all these gadgets & all this modern furniture, và eventually even the architecture, the Playboy Pad. These are the settings in which seduction
In an interview with CBS Los Angeles, Hefner said, "I felt from a very early age that there were things in society that were wrong, & that I might play some small part in changing them." He then went on lớn list exactly how he tried to bởi vì that, including the desegregation efforts at his Playboy Clubs that even involved hlặng buying baông xã franchises from owners who refused minority members và performers at the front door. He also said that he sought out relationships with Rev. Jesse Jackson và Martin Luther King Jr. — the magazine just so happened to print the "last published piece written" by King before his death — và was instrumental in "the funding of PUSH & the Rainbow Coalition." But wait, there"s more.
Hefner also gave sầu a platform khổng lồ Miles Davis in the first-ever Playboy interview during which the jazz legkết thúc "didn"t talk so much about music, he talked about wishes và echất lượng." According khổng lồ People, Hefner also strongly advocated for gay rights, women"s reproductive rights, and religious freedom. In short, this was a man who was about living không tính tiền, & he used every platkhung available to lớn hyên to lớn push that agenda.
It probably doesn"t outweigh the fact that he exploited an underage girl và published plenty of jailbait, but nothing is blaông xã and White.